EXPERIENCE - Jonathan Hoffer

Owner 5/2023- Present

We are a full service digital agency specializing in content strategy, content creation, and organic growth.
We create lead gen engines to fuel your growth.

SEO Manager 12/2021-2/2025

Manage a team of 6 SEOs, ranging from junior level to seasoned strategists.
Create and manage the strategy for enterprise clients. Resulting in 64,000 additional monthly sessions for a single client.
Create and present monthly and quarterly reports to clients, focusing on agreed upon KPIs.
Work cross channel with content and data department to meet client needs.
Create onboarding documentation for new hires.
Manage company’s SEO contractors, sourcing, associated costs, and invoicing.

Senior SEO Manager 9/2020-10/2021

Managed and supported a remote team of 5 Account Managers and 3 SEO Specialists with a combined client portfolio of ~100 accounts.
Collaborated with CEO, owner and management team to improve processes and workflows.
Developed process to onboard new clients
Responsible for hiring and training SEO team members.

SEO Manager 2/2020-9/2020

Managed and oversaw creation of monthly newsletter, social media channels, and web content.
Created content strategy for site growth, writing 2 articles a week.
Performed on-site SEO fixes to ensure best practices.
Provide company stakeholders with monthly reporting.

Director of Content 1/2019-9/2019

Defined content strategy for clients, using keyword research and competitive analysis.
Oversaw team of freelance writers and editors.
Provided direction to design team for deep content pieces.
Created internal content guidelines for writers and editors.

(AAC acquired Ranklab 7/2015)
Director of Content 12/2016- 11/2018

Managed team of 8 across 3 locations.
Defined content strategy for American Addiction Centers web properties and itssubsidiary Recovery Brands, encompassing 12 branded sites and over 12 lead gensites.

Head of Content and SEO 7/2015-12/2016

Ensured content meets company brand guidelines.
Created new content types with goal of increasing user engagement and linkprofile/ promotion efforts and oversee production of up to 200 topical articles amonth.
Keyword research – Explore keyword/topic opportunities to drive traffic andincrease organic growth to company web properties.
Found opportunities for on-site SEO growth with goal of increasing userengagement and driving traffic.
Increased non-branded organic web traffic on AAC sites by 1,600% within two years.

Head of Content and SEO 2/2015-7/2015
SEO Manager 2/2014 – 2/2015
SEO Analyst 11/2013 – 2/2014
Jr. SEO Analyst 7/2013-11/2013

Performed on site optimization of client sites, keyword research, ideation and content creation using in house and external resources.
Researched and provided clients with custom content creation working on 20+ sites, ensuring content adheres to brand guidelines.
Managed $30k in monthly client content budgets.
Created monthly reports for clients, defining work completed and upcomingdeliverables.
Interviewed, hired trained junior employees, managed team of 2.
Provided client strategy, create SEO IAs for new site builds.

Serials Assistant 1/2012-04/2013

Instructor on Record 01/2011-06/2011
Teaching Assistant 01/2010-12/2010

Created original content for “Introduction to Creative Writing: Fiction.”
Presented material to class of 22 students, leading discussion to both engage and
instruct students in the elements of fiction writing.

Library Specialist 10/2006-08/2009

Managed and responded to library’s email account answering questions regarding policy.
Maintained library’s website, specifically electronic journals database.